Virtual CFO
KPI design
A short list of the numbers that actually run a Hong Kong company, defined once and tracked the same way every month, covering the metrics an auditor, an investor and MPF compliance all care about, instead of a dashboard nobody opens.
13-week cash forecast
Illustrative client · August 2026
HKD
- Cash today
- HK$244,220
- Lowest week ahead
- 239,800
- Largest outflow
- Payroll, 46,300
Illustrative. An example of the document, not a client's figures.
Fewer metrics, defined once
Most dashboards fail for the same reason: too many numbers, each calculated slightly differently by whoever last touched the spreadsheet. KPI design starts by cutting that down to the handful of metrics that actually drive a decision for your Hong Kong business, then writing a fixed definition for each one so it never quietly changes meaning between months.
What tends to matter for a Hong Kong company
This typically includes cash runway against the weekly forecast, gross margin by market where Hong Kong, Mainland and overseas revenue behave differently, and headcount cost including the Mandatory Provident Fund contribution, which is easy to under-track as a team grows past the MPF income thresholds. Where the business is preparing for its annual statutory audit, we also track a short pre-audit readiness metric, such as how many prior-period reconciling items remain open, so the audit itself is not the first place a gap gets noticed.
A dashboard that pulls from what you already have
Where your accounting and operating systems support it, the dashboard connects automatically to Xero, QuickBooks Online or Zoho Books and whatever billing or sales platform you run. Where they do not, we build a simple manual update into the monthly routine rather than leaving a gap. Benchmarks are set against your own history first, since a generic industry benchmark rarely fits a Hong Kong business trading across several markets at once.
Reviewed, not frozen
We revisit the metric list periodically and drop anything that has stopped being useful, because a KPI that no longer maps to a decision is just another number nobody reads.
Questions
Frequently asked questions: KPI design
How many KPIs should a Hong Kong company actually track?
Fewer than most businesses start with. We aim for 6 to 10 core metrics that map directly to a decision you make regularly, including at least one tied to audit readiness.
Does KPI design include MPF-related headcount cost?
Yes, where payroll is a meaningful cost driver. We track fully loaded headcount cost, including the employer MPF contribution, rather than base salary alone.
Will the dashboard connect automatically to our accounting software?
Where your systems support it, yes, from Xero, QuickBooks Online or Zoho Books and your sales or billing platform. Where they do not, we build a simple manual update into the monthly routine.
Do KPIs differ for a Hong Kong company trading with Mainland China?
Yes. We typically split revenue and margin metrics by market so performance in Hong Kong, the Mainland and elsewhere is visible separately rather than blended into one figure.
What happens once the KPIs are defined? Do you keep updating them?
The definitions are documented once, then the numbers are refreshed on your normal reporting cycle so everyone tracks the same metric the same way each month, rather than a slightly different calculation appearing over time.
How many KPIs should we actually track?
Fewer than most businesses start with. We typically land on 6 to 10 metrics that map directly to a decision you make regularly.
Will the dashboard connect automatically to our software?
Where your accounting and operating systems support it, yes. Where they do not, we build a simple manual update into the monthly routine.
Do KPIs differ by industry?
Yes. A restaurant group tracks different numbers than a SaaS company. We start from what drives your specific business, not a generic template.
How is kPI design priced?
Pricing for kPI design depends on your transaction volume, the software you use, and how much cleanup is needed before ongoing work starts. Current ranges are published on the pricing page, and your exact fee is confirmed in writing before anything begins.
Related services
- Virtual CFOPricing and unit economicsA clear read on what each customer, order or unit actually costs and earns, so pricing decisions are based on margin rather than a guess.
- Virtual CFOFP&AOngoing financial planning and analysis: budget-to-actual tracking, margin and cost analysis, and the monthly pack that explains why the numbers moved.
- Virtual CFOFractional CFOA senior finance lead who works your numbers on a part-time basis: monthly reviews, board and investor prep, and a second opinion before a big decision.
Industries
- SaaSBookkeeping and reporting for subscription software businesses tracking recurring revenue, deferred revenue and burn.
- Ecommerce (Amazon and Shopify)Bookkeeping for online sellers on Amazon, Shopify, Etsy and their own storefronts, built around clean payout and sales tax data.
- Professional servicesBookkeeping for professional service firms such as engineering, architecture and IT consulting billing clients by project or retainer.
Next step
Talk to the team that would run your books
A short call covers your setup, your software and what a first month would look like. You get a written scope and price after it.