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Virtual CFO

KPI design

Short answer

A short list of the numbers that actually run a Hong Kong company, defined once and tracked the same way every month, covering the metrics an auditor, an investor and MPF compliance all care about, instead of a dashboard nobody opens.

13-week cash forecast

Illustrative client · August 2026

HKD

Cash today
HK$244,220
Lowest week ahead
239,800
Largest outflow
Payroll, 46,300
6 weeks ago+7 weeks

Illustrative. An example of the document, not a client's figures.

Fewer metrics, defined once

Most dashboards fail for the same reason: too many numbers, each calculated slightly differently by whoever last touched the spreadsheet. KPI design starts by cutting that down to the handful of metrics that actually drive a decision for your Hong Kong business, then writing a fixed definition for each one so it never quietly changes meaning between months.

What tends to matter for a Hong Kong company

This typically includes cash runway against the weekly forecast, gross margin by market where Hong Kong, Mainland and overseas revenue behave differently, and headcount cost including the Mandatory Provident Fund contribution, which is easy to under-track as a team grows past the MPF income thresholds. Where the business is preparing for its annual statutory audit, we also track a short pre-audit readiness metric, such as how many prior-period reconciling items remain open, so the audit itself is not the first place a gap gets noticed.

A dashboard that pulls from what you already have

Where your accounting and operating systems support it, the dashboard connects automatically to Xero, QuickBooks Online or Zoho Books and whatever billing or sales platform you run. Where they do not, we build a simple manual update into the monthly routine rather than leaving a gap. Benchmarks are set against your own history first, since a generic industry benchmark rarely fits a Hong Kong business trading across several markets at once.

Reviewed, not frozen

We revisit the metric list periodically and drop anything that has stopped being useful, because a KPI that no longer maps to a decision is just another number nobody reads.

Questions

Frequently asked questions: KPI design

How many KPIs should a Hong Kong company actually track?

Fewer than most businesses start with. We aim for 6 to 10 core metrics that map directly to a decision you make regularly, including at least one tied to audit readiness.

Does KPI design include MPF-related headcount cost?

Yes, where payroll is a meaningful cost driver. We track fully loaded headcount cost, including the employer MPF contribution, rather than base salary alone.

Will the dashboard connect automatically to our accounting software?

Where your systems support it, yes, from Xero, QuickBooks Online or Zoho Books and your sales or billing platform. Where they do not, we build a simple manual update into the monthly routine.

Do KPIs differ for a Hong Kong company trading with Mainland China?

Yes. We typically split revenue and margin metrics by market so performance in Hong Kong, the Mainland and elsewhere is visible separately rather than blended into one figure.

What happens once the KPIs are defined? Do you keep updating them?

The definitions are documented once, then the numbers are refreshed on your normal reporting cycle so everyone tracks the same metric the same way each month, rather than a slightly different calculation appearing over time.

How many KPIs should we actually track?

Fewer than most businesses start with. We typically land on 6 to 10 metrics that map directly to a decision you make regularly.

Will the dashboard connect automatically to our software?

Where your accounting and operating systems support it, yes. Where they do not, we build a simple manual update into the monthly routine.

Do KPIs differ by industry?

Yes. A restaurant group tracks different numbers than a SaaS company. We start from what drives your specific business, not a generic template.

How is kPI design priced?

Pricing for kPI design depends on your transaction volume, the software you use, and how much cleanup is needed before ongoing work starts. Current ranges are published on the pricing page, and your exact fee is confirmed in writing before anything begins.

Next step

Talk to the team that would run your books

A short call covers your setup, your software and what a first month would look like. You get a written scope and price after it.