Virtual CFO
Pricing and unit economics
A clear read on what each customer, order or unit actually costs and earns for a Hong Kong company, including Mandatory Provident Fund-inclusive labour cost and cross-border shipping or re-export fees, so pricing decisions rest on margin rather than a guess.
13-week cash forecast
Illustrative client · August 2026
HKD
- Cash today
- HK$244,220
- Lowest week ahead
- 239,800
- Largest outflow
- Payroll, 46,300
Illustrative. An example of the document, not a client's figures.
Hong Kong's cost structure has its own quirks
Hong Kong has no VAT or general sales tax to net out of a price, which simplifies one side of the unit economics. It does not simplify the rest. Labour cost for a Hong Kong-based team includes the employer's Mandatory Provident Fund contribution on top of salary, and a business trading goods through Hong Kong as a re-export or logistics hub carries freight, customs handling and currency conversion costs on almost every unit that a purely domestic business would not see.
What we calculate
We break out unit economics by product, service tier or customer segment, using your actual sales and cost data from Xero, QuickBooks Online or Zoho Books. Fully loaded labour cost includes the employer MPF contribution alongside salary, so a hiring decision is priced on real cost, not base pay alone. For businesses moving goods through Hong Kong, landed cost per unit includes freight, duty where applicable, and currency conversion on supplier invoices in RMB, USD or other currencies, so margin reflects what actually lands in Hong Kong dollars rather than an invoice total in a foreign currency.
Customer acquisition and contribution margin
Where the data supports it, we calculate customer acquisition cost and payback period, and contribution margin after variable cost, platform fees and shipping. A pricing scenario model shows the margin effect of a price change, a supplier cost increase, or a shift in the currency a customer pays in, before the change is made rather than after.
A decision you make, not one we make for you
We show the margin at different price points and cost scenarios. Setting the final price stays a business call, one you make with the full picture rather than a partial one.
Questions
Frequently asked questions: Pricing and unit economics
Does unit economics work include MPF-inclusive labour cost?
Yes. Fully loaded labour cost includes the employer's Mandatory Provident Fund contribution alongside salary, so staffing decisions are priced on real cost rather than base pay alone.
Can you calculate landed cost for goods moving through Hong Kong?
Yes, where freight, duty and currency conversion data is available, landed cost per unit is built in so margin reflects the real Hong Kong dollar cost rather than a foreign-currency invoice total.
Do you tell us what to charge?
We show the margin at different price points and cost scenarios so you can decide. Setting the final price stays a business call that rests with you.
What is not included in unit economics work?
We calculate what a customer, order or unit actually costs and earns; setting the final price, and any competitive or market positioning behind it, is a business decision you and your team make with that number in hand.
How often should unit economics be recalculated once a baseline exists?
Whenever a meaningful input changes, such as a supplier price increase or a shift in MPF-inclusive labour cost, rather than on a fixed calendar; a stale unit economics figure can quietly mislead a pricing decision.
What data do you need to calculate unit economics?
Sales detail by product or customer, your cost of goods or delivery, and any platform or processing fees taken out of each sale.
Can this work for a subscription or SaaS pricing model?
Yes. For subscription businesses we build the model around customer acquisition cost, lifetime value and churn rather than per-unit product cost.
Will you tell us what to charge?
We show you the margin at different price points so you can decide. Setting the final price is a business call that stays with you.
What is included in pricing and unit economics?
Pricing and unit economics covers unit economics broken out by product, plan, SKU or customer segment and customer acquisition cost and payback period, where the data supports it. The exact scope is agreed and set out in writing before work starts, so you know precisely what is and is not covered before the first deliverable arrives.
Related services
- Virtual CFOKPI designA short list of the numbers that actually run your business, defined once and tracked consistently, instead of a dashboard nobody opens.
- Virtual CFOFP&AOngoing financial planning and analysis: budget-to-actual tracking, margin and cost analysis, and the monthly pack that explains why the numbers moved.
- Virtual CFOFractional CFOA senior finance lead who works your numbers on a part-time basis: monthly reviews, board and investor prep, and a second opinion before a big decision.
Industries
Next step
Talk to the team that would run your books
A short call covers your setup, your software and what a first month would look like. You get a written scope and price after it.