Pricing and unit economics

Margin at the unit level

A healthy overall margin can hide a product line or customer segment quietly losing money on every sale. Unit economics work breaks the numbers down to per SKU, per plan or per customer segment, where the decision actually happens.

What goes into the calculation

For a product business that means cost of goods sold, marketplace and payment fees, and any GST treatment specific to the sale, netted against price. For a subscription business it means acquisition cost, support cost and lifetime value driven by retention.

Scenario modelling

Once the baseline is clear, we model a specific change: what a price rise does to margin if volume holds, what a fee change from a payment processor does to net margin, what a new bundle does across the customer base. The output is a range of scenarios, not a single recommended price.

Where this fits

This pairs with KPI design, since contribution margin often becomes part of the ongoing dashboard, and with FP&A once margin trends need tracking monthly rather than analysing once. The pricing decision stays with you; our role is making the margin math visible.

Delivered against your Australian file

The margin work is built from your actual Xero, MYOB or QuickBooks Online data, prepared by our team under senior review before it reaches you. Where GST applies to a sale or a fee, the model reflects that treatment explicitly, so the margin figure you are pricing against is a net figure, not a gross number that quietly overstates what a sale actually earns.