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Case studies

Illustrative: a SaaS company mixing cash and accrual revenue

Illustrative example
Working paperIllustrative example
Challenge
A subscription software company was recording revenue as cash hit the bank rather than over the period a customer's subscription covered. Annual prepayments, mid-cycle upgrades, and a handful of refunds had left monthly recurring revenue and the profit and loss statement telling two different stories, which made it hard to show investors a clean picture.
Approach
Map every subscription plan and billing cycle against the payment processor's transaction data, build a deferred revenue schedule that recognizes each contract over its service period, and reconcile the resulting monthly recurring revenue figure back to the billing platform before touching the general ledger.
Outcome
The deliverable in an engagement like this is a deferred revenue schedule tied to the billing platform, monthly financial statements that separate recognized revenue from cash collected, and a documented process the founder's team can hand to a future auditor or investor without re-explaining it from scratch.

This is an illustrative example based on a common engagement type. It does not describe a real client, and no results are claimed.

Industries: SaaS

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