Scope sheet
finbryn.com
Virtual CFO
Pricing and unit economics
Finbryn's pricing and unit economics work, built from QuickBooks Online, Xero or NetSuite data, breaks down what each product, order, customer segment or subscription plan actually earns after cost of goods, fulfillment and platform fees, so a US business sets prices from real margin data instead of a guess. You get a model built on your own sales data plus price scenarios to weigh.
What is included
- Unit economics model broken out by product, plan, SKU or customer segment
- Fee and cost detail netted against sale price, sourced to your actual statements
- Customer acquisition cost and payback calculation where the data supports it
- Contribution margin after variable costs, platform fees and shipping or delivery
- A price or fee change scenario model showing the margin effect at different volumes
- Channel-level margin split where you sell through more than one channel
- A plain-language summary of where margin is strongest and weakest
- A working Excel or Google Sheets file you keep under your own license
The process
- 1.
Intake and data pull
We collect your product or plan list, sales detail, and cost and fee data from your accounting and sales platforms, typically twelve months where available.
- 2.
Cost allocation method agreed
Shared costs like shipping supplies or a support team get allocated to units using a method we propose and you approve before the model is built.
- 3.
Baseline model built
We build the unit-level model showing margin by SKU, plan or segment, netting out cost of goods, fees, and return or churn allowance.
- 4.
First-draft review call
We walk through the baseline together so you can flag a misclassified cost or an assumption that does not match how the business actually runs.
- 5.
Scenario modeling
We layer in the specific pricing question you are weighing and show the margin effect under a few volume and adoption assumptions.
- 6.
Plain-language summary delivered
A short written summary highlights where margin is strongest and weakest and what is driving the gap, alongside the full model file.
- 7.
Handoff or recurring refresh
You keep the file under your own license; some clients add a quarterly refresh or fold the metrics into an ongoing KPI dashboard.
Software
QuickBooks Online, Xero, NetSuite, A2X, Shopify, Excel, Google Sheets
Quality control
Every model goes through a senior review before it reaches you, checking that fee assumptions tie back to an actual statement rather than an estimate, that shared cost allocations are documented and defensible, and that the scenario outputs are internally consistent (a lower price at higher assumed volume should not silently produce a higher total margin than the model's own inputs support).
Pricing
Unit economics engagements are scoped as a project fee for the initial model, with a lighter recurring fee if you want it refreshed quarterly or folded into ongoing fractional CFO work. Scope depends on how many product lines or plans need modeling and how clean the underlying transaction data already is. Current advisory ranges are published on the pricing page, and your exact fee is confirmed in writing before anything begins.
Finbryn is a brand of Northlane Solutions Inc., a Delaware corporation.
Reviewed September 2026